WGSN Global Managing Editor, WGSN
Sandra Halliday is an experienced business writer, editor, consultant and commentator covering the international fashion, retail, duty free and cosmetics sectors. In her 10 years at WGSN, she has edited and developed the News area of the site, introduced the Trade Shows directory and co-launched the Beauty directory. She is now focused on developing WGSN’s business and celebrity reporting, as well as our Think Tank and our entry into the market report segment.
Sandra has commented regularly for news organizations such as the BBC on fashion and retail industry issues. Before joining WGSN she edited a raft of business and consumer magazines in English and German, including Cosmetics International and Hair & Beauty. She also authored market reports for the hair-care category and acted as a consultant for Japanese companies seeking acquisitions in Europe.
Email Sandra Halliday with your questions about the forthcoming 2010 buying season at firstname.lastname@example.org
Questions answered by Sandra Halliday
- I want to begin buying into phased collections. How would you advise me to stagger my seasonal buying budget between the four main delivery phases?
- What proportion (%) of my buying budget should I be hanging onto for in-season trend-reactive purchases?
- I am a small boutique owner and struggle keeping up with payment plans. What advice would you give to anyone in my position to help them stretch their payment plans as much as possible?