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Should I be running those Google Ads on my site, many sites I have seen do - is it worth the effort/what do I get back?

If you’re looking to make some extra cash, then there is nothing wrong with it. It does however give the impression of an amateur set-up so it really depends on what type of site you have. You’re also unlikely to make that much in revenues unless you have quite a significant number of visitors. Anything less than 10,000 per month will not give you change from £100.

Fadi Shuman, Co-Founder & Ecommerce Director, Pod1 London/New York

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