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Skechers strikes licensing deal with Shuz 4 U

Footwear brand Skechers has signed a retail licensing deal with footwear retailer Shuz 4 U to open and operate Skechers branded retail stores in the Republic of Ireland.

Shuz 4 U will open its first two Skechers stores in Dublin and Cork by the end of 2010. The stores will offer a wide range of products for men, women and children.

More store openings in Ireland are in the pipeline over the next five years.

President of Skechers Michael Greenberg, said: “This licensing partnership with Shuz 4 U allows us to leverage strong European Skechers brand recognition into an expansion of our retail foothold and build on the strong wholesale business we currently have in Ireland and the UK.”

Skechers has a presence in 41 countries.

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