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Smaller Etailer of the Year: A Suit that Fits,

Brands include Own brand

An innovative concept with a personal approach really makes A Suit That Fits stand out from the crowd. Its Style Wizard allows users to create personalised profiles on the website, by inputting their own measurements and selecting their fabric and fitting choice. The site is clear and easy to use and customers can either complete the process online, speak to an adviser over the phone or visit the etailer at one of its various pop-up shops, all of which ensures customer service is at its very best whatever the shoppers’ preference. Online videos and blogs on the site bring the product and process to life and the vast range of fabrics, patterns and styles ensure the user is left with a bespoke garment and quite literally a suit that fits.


Highly commended


Brands include Blush, Emily and Fin, Lulu London, Vicious

Bringing market trading online, this site allows users to barter directly with market traders and to source product from their favourite markets from around the world.


Brands include Aertex, Diesel, Holland Esquire, Nicole Farhi, PPQ

Clean and simple, perfectly represents the Sarah Coggles experience. A brand and product filter allows users to easily find product, and original content sectors like The Wall and Street Style provide genuine information.


Brands include Jackpot, Noa Noa, Odd Molly, Paige Premium Denim

Promoted as ‘The online fashion boutique for stylish grown up girls’. displays product clearly and efficiently, using all the tricks to get shoppers to the checkout.

4. girl meets dress

Brands include 3.1 Phillip Lim, Fendi, Halston Vintage, Hérve Léger

With a vast range of designer labels to hire from Erdem to Marc Jacobs, this site lets the user filter so they can find the perfect dress for any occasion.

5. not just a label

Brands include Deploy, Jemma Page, Orri Henrission

Giving small designers a chance to showcase online, Not Just a Label has a variety of original, alternative products to suit every customer.


Brands include Farah Vintage, Fly53, Gio-Goi, Scotch & Soda

A range of brands from young fashion to high street, with clear product information and a number of image views makes this a destination site for any menswear shopper.

Readers' comments (1)

  • Maybe you should have checked their accounts before the award.

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