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Swims signs agent to buoy UK sales

Norwegian premium footwear brand Swims has signed 2Squared Agency as its sole UK agent and distributor for spring 13. The move comes as it looks to build on its list of premium stockists as well as introducing a women’s footwear offering to the UK.

At present Swims, which specialises in rubber and mesh boat shoes, has 12 UK stockists, comprising premium independents, etailers and department stores including Choice, Flannels, Mr Porter and Harvey Nichols. 2Squared Agency hopes to secure a total of 40 accounts for spring 13.

“We are looking for growth in the number of UK premium stockists which complements the existing client list,” said 2Squared Agency sales director Paul Smallpage. “We will also introduce Swims’ ladies’ range to all key accounts and continue to build on the great success of last season.”

The women’s range comprises a ballerina style available in five different colours as well as a lightweight sneaker.

Wholesale prices for Swims start at £40 with a 2.6 mark-up.

Readers' comments (1)

  • Swims are just a more expensive copy of Mocks aren't they? It is strange how Mocks have been doing ladies styles for ages and now Swims have started ;-(

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