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Take to the streets

Global street fashion is the best way to check which new trends are bubbling up and which trickle-down trends are already gaining traction with fashion forerunners.

In the past couple of weeks, we’ve already demonstrated how some key A/W 11/12 looks, such as ice-cream pastels and elbow-length sleeves, are proving popular through our street fashion reports. They also provide excellent styling inspiration.

Our style spotters cover more than 100 cities worldwide; here’s how to get the most out of their work:

The latest street reports are highlighted on the home page of WGSN Boutique. Scroll down to the buying section and select the Street Shots tab under Buying Intelligence. Scroll along to see the most recent reports.

Search street reports according to a particular specialist area, be that denim, womenswear, footwear, sport, accessories or kidswear. Scroll to the top of the page and click the Inspire Me tab. Select the Street Shots button.

Once on the Street Shots page, select your report according to product area, geographic region or season. Select the relevant tab at the top of the navigation bar to reveal the latest reports and use the scroll bar to find the report you want.

Once in a report, you will find the Street Shots grouped into trends and a summary of our key trends at the head of the report. Sometimes our reports are so large that each trend requires a report of its own. In such cases you will see the trends outlined in the navigation bar; simply select the trend/s you wish to view to go to the full report.

Remember that when you open any picture in a report you can use a multitude of tools to make the most of it including cropping, saving to My WGSN (your personal workspace), downloading and printing.

Also easily accessible from the Street Shots home page is our Archive, from where you can access all of our reports by season or by region going back to 2009, enabling you to track trend development. All previous reports are available in our search engine, making this the most comprehensive archive of street fashion available online.

Get more from wgsn WGSN Boutique taps into WGSN’s global network of content experts covering more than 120 cities worldwide. www.wgsn-boutique.com

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