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The Kardashians ‘shape-up’ with Skechers

Footwear brand Skechers has named UK reality TV personalities Kim Kardashian and Kris Jenner as the faces of its spring 11 campaign.

The mother and daughter will promote fitness footwear line ‘Shape-ups’ with a ‘Shaping up with the Kardashians’ campaign to include advertising, in-store activity and social media.

It will encourage consumers to start their own fitness challenges.

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