Tim Phipps, former head of footwear at Fred Perry, will be responsible for driving sales of Nike’s Specialty sportswear line across Europe after stepping down from the British brand earlier this month.
Phipps is set to become Nike’s European category sales director for NSW (Nike Sportswear) Specialty when he joins in Amsterdam on August 1. He left Fred Perry in early July after eight years at the young fashion brand.
Phipps said: “I’ve always wanted to work for Nike since I was young. Positions like this don’t come up very often and I felt it was the right time in my career. I’ve loved working for Fred Perry.”
He will be responsible for Nike’s high-end footwear and clothing across Europe, including the UK.
In early July, Nike reported sales of its clothing had slumped 16% across western Europe in the fourth quarter, from $332m (£218m) to $280m (£184m) compared with the same period last year.
Fred Perry is yet to announce a replacement and is understood to not be currently interviewing for the role.