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Timberland hunts for eco partners

Timberland is searching for ethical footwear companies to collaborate with on special collections to help increase the footwear brand’s eco credentials.

Timberland said it would use its ethical credentials and environmental strategy to drive sales and help it become Europe’s largest outdoor footwear brand.

The brand confirmed it was already in talks with ethical footwear brand Po-Zu, which it met at Milan trade show Micam, about working together on a range.

Argu Secilmis, senior director brand marketing and merchandising for Timberland Europe, said: “When you combine commerce and justice the two become very powerful.”

Timberland already has its own eco range called Earthkeepers, which features boots with components that can be recycled when users have finished with them. The Earthkeepers range also uses rubber from old tyres for its soles.

Timberland also plans to review its accounts to focus more on the outdoor market.

Call 01753 497000 for details.

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