Ethical footwear brand Toms has widened its UK distribution and is introducing new styles for autumn 09.
The brand launched in the UK in spring 08 and was initially available exclusively through Selfridges and Shoe Studio concessions, but its distribution was extended for spring 09 and the brand is planning further expansion for autumn 09.
“Now we’re selling through 100 doors in the UK so the priority is to ensure we support those existing customers,” said Toms’ UK sales manager David Butler. “For autumn the plan is to grow the distribution through more quality-led independents.”
The offer has also grown, with the brand launching a more durable style for autumn 09 aimed at territories with unpredictable winters. The style, called Cordones, has a solid rubber sole and a lace-through upper with an elastic-attached tongue. It is available in a range of fabrics.
“We’re introducing fresh products and new fabrics and finishes every season,” said Jimmy Leach, vice president of international sales at Toms. “The key is to ensure we have boots for winter as well as lighter-weight options.”
Toms’ sales strategy ensures that for every product sold, the brand donates a pair of shoes to a child living in poverty in South America and Africa.
Prices range from £16 to £35. For details call 020 7317 2780.