Logo tops and Slim polo-neck knits
The look Next season marks a surprising return of logos and branding on sweats and tees. But this time it’s not about festival graphics or skull motifs but highly recognisable imagery with a twist, such as the reversed Coca-Cola logo at D&G, and Acne’s offbeat use of global landmarks, city names and slogans.
Key colours Neutrals (such as camel at Givenchy), neutrals paired with brights, fashion darks.
Key fabrics Flannels look new for T-tops, sweats, jersey.
Slim polo-neck knits
The look The slim-fitting, fine-gauge polo neck or turtle neck is one of the most commercial items for the season and works best when teamed with a tailored jacket for a 1970s-inspired look, as seen at Gucci. It’s a hot key item to use as a colour vehicle for the season’s brights and autumnal shades. Easy to wear, inexpensive and commercial. What’s not to love?
Key colours Teal (as at Hermès), oxblood, old gold, burnt orange, chestnut, olive, charcoal (at Dior Homme), classic camel.
Key fabric Fine-gauge knits.
More key tops and knits Shell top, plain dye shirts, casual/formal mix, suede and leather shirts, tank tops, cable knits, knit jackets