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Tory Burch to open London store

US footwear and womenswear brand and retailer Tory Burch is to open its first UK store on London’s New Bond Street in December, a month after opening its first European store in Rome.

Tory Burch - which has enjoyed phenomenal success in the US but still has a relatively low key presence in the UK - will take a 4,200 sq foot store formerly occupied by Louis Vuitton.

The storefit will give it a “home” feel, with antique furniture and a library. It will also have a tented ceiling and a private room for VIPs and events.

“The store is not enormous, but it’s the perfect size and there is such energy on New Bond Street,” said Burch, the eponymous founder, designer and chairman of the brand.

“I feel fortunate to be able to come to Europe, where people are responding to the collection, which is growing fast. This is an American brand with a very global point of view, and my design aesthetic is inspired by different countries around the world.”

Tory Burch has 34 standalones in the US and Asia, whilst its wholesale business has 500 doors worldwide, including 200 in Europe. However, it plans to rapidly grow both its retail and its wholesale businesses outside the US.

It will launch an e-commerce operation in Europe in 2011 and aims to have 12 European stores within the next three to five years.

The two-story, 2,800 sq ft Rome store is situated close to the Spanish Steps on Via del Babuino.

Tory Burch was founded in 2004 and is reported to turn over more than $200m (£127m). Last year, Mexican investment firm Tresalia Capital bought a minority stake in the company.

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