Family-run footwear retailer Tower Boots will open a flagship store in north London next month.
The 1,500 sq ft shop at 119 High Road in Haringey will open on March 27 and is twice the size of the retailer’s other shops in Wood Green and Walthamstow.
The business has also rebranded for autumn 14, changing its name to Tower London from Tower Boots.
The flagship will feature an interactive digital wall, a community wall with information on local events and a ‘last chance to buy’ section.
Tower London director Gerry Demopoulos said the opening was the first step in a wider expansion, and the business plans to open a further five stores in the next three years, including one on Brick Lane, east London, before the end of the year.
Demopoulos told Drapers the rebrand was to cash in on the appeal of British brands to overseas customers.
“Our online sales have rocketed 64% in the last year,” he said. “We are seeing a lot of traffic from Germany and the US so it’s important to be visible in the city centre as well as using our British heritage to our advantage.”