Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tower Boots rebrands amid store openings

Family-run footwear retailer Tower Boots will open a flagship store in north London next month.

The 1,500 sq ft shop at 119 High Road in Haringey will open on March 27 and is twice the size of the retailer’s other shops in Wood Green and Walthamstow.

The business has also rebranded for autumn 14, changing its name to Tower London from Tower Boots.

The flagship will feature an interactive digital wall, a community wall with information on local events and a ‘last chance to buy’ section.

Tower London director Gerry Demopoulos said the opening was the first step in a wider expansion, and the business plans to open a further five stores in the next three years, including one on Brick Lane, east London, before the end of the year.

Demopoulos told Drapers the rebrand was to cash in on the appeal of British brands to overseas customers.

“Our online sales have rocketed 64% in the last year,” he said. “We are seeing a lot of traffic from Germany and the US so it’s important to be visible in the city centre as well as using our British heritage to our advantage.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.