Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Trend analysis: Print & Graphics, Neon Lights

WGSN analyses the emerging trend for neon light-inspired graphics within the youth and street market

A resurgence of neon light-inspired colour graphics was noted at the recent Bread & Butter (B&B) autumn/winter 2011/12 trade show in Berlin. Puma created neon signage as part of its visual merchandising for its Puma Social Club stand at B&B, while streetwear brands such as Sir Benni Miles, Freshjive and Mnwka also picked up on the trend for graphic tee motifs.

Inspired by nightlife and traditional neon signage, designers are reworking neon light designs into graphic motifs with irreverent and cheeky messages.

This new neon light trend sits well with WGSN’s spring/summer 2011 Sensory macro trend (WGSN original artwork print pictured), as it creates an immersive, sensual relationship between stage and street. WGSN style-spotters also saw the trend emerge on the streets last year (WGSN street shot taken in Tokyo in April 2010).

Find out more on how to buy this trend and hundreds more at www.wgsn-boutique.com

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.