WGSN analyses the emerging trend for neon light-inspired graphics within the youth and street market
A resurgence of neon light-inspired colour graphics was noted at the recent Bread & Butter (B&B) autumn/winter 2011/12 trade show in Berlin. Puma created neon signage as part of its visual merchandising for its Puma Social Club stand at B&B, while streetwear brands such as Sir Benni Miles, Freshjive and Mnwka also picked up on the trend for graphic tee motifs.
Inspired by nightlife and traditional neon signage, designers are reworking neon light designs into graphic motifs with irreverent and cheeky messages.
This new neon light trend sits well with WGSN’s spring/summer 2011 Sensory macro trend (WGSN original artwork print pictured), as it creates an immersive, sensual relationship between stage and street. WGSN style-spotters also saw the trend emerge on the streets last year (WGSN street shot taken in Tokyo in April 2010).
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