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Twitter first for finalists in Drapers Fashion Awards

Competition is hotting up for the Drapers Fashion Awards 2012 after the shortlists for the indie, brand and etail categories were unveiled exclusively via Twitter.

Followers of @Drapers were given a preview of the final shortlists before they were published on the awards website at this week. Finalists in the multiple retail categories will be unveiled next week.

Those lucky enough to make the cut include Liverpool indie Weavers Door, which was shortlisted in two categories – Premium Independent and Menswear Independent – and eBay, which made the final in both the Large Etailer category and Marketing Initiative of the Year.

The event, at the Grosvenor House in London on November 21, will be Drapers’ highest-profile awards ever, forming part of the year-long programme of celebrations for the fashion trade title’s 125th anniversary.

Drapers editor-in-chief Caroline Nodder said: “We are celebrating a major birthday milestone this year so we are planning our most exciting awards yet. We decided to announce the finalists on Twitter for the first time to reward those following @Drapers by making them the first with all the news – and we have some more surprises lined up over the coming weeks.

“To have got this far, in what has been our most popular awards yet, is an impressive achievement so congratulations to all our finalists.”

In the day leading up to the awards, some of the biggest names in fashion are lined up to speak at the Drapers Fashion Summit at the May Fair Hotel.

Speakers will include Asos chief executive Nick Robertson, Reiss founder David Reiss, Harvey Nichols boss Joseph Wan and Michael Ward, managing director of Harrods.

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