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***UPDATED***One of my colleagues spends a lot of time monitoring his site's traffic. I don't really do this at the moment.

What should I be doing to check traffic, given that I have no idea what metrics I should be using. My sales seem about the same as last year so I am guessing that things are working ok. I run a two shop indie in  London but also have a transactional website which helps me out quite a bit. Any advice greatly received. What package should I be using if you do recommend some form of monitoring.