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Value clothes don't always come cheap

'Cheap' as a marketing message is becoming an increasingly questionable tactic for a clothing retailer to rely on. Yes, a large number of consumers are driven by price and will queue round the block for the chance to, say, kit their kids out for a tenner (although given recent events on the British high street I am beginning to wonder if some consumers wouldn't just queue round the block for the chance to, um, queue round the block).