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Voxpops: How has Olympic trading been so far?

With the Olympics now in full swing Drapers asks retailers how trade has been so far?

Colin Temple, chief executive, Schuh

“Trade has been disappointing in our London stores since the Games started. It might pick up but I’m not confident. From the experience of our parent company [US footwear giant Genesco], the Olympics never causes the boom in retail trade that people predict.”

Jace Tyrrell, communications director, New West End Company

“We knew it was going to be a very different trading pattern as Londoners would heed the [TFL] travel advice to stay at home. It’s quieter than expected. I think the new advice should be ‘Come and enjoy your city’.”

Paul Lorraine, UK managing director, Basler

“It’s been difficult for us in our Knightsbridge store and we are not seeing a positive impact in our White City store either. People are coming to see the sports, not to shop. So although there are more visitors, this is not converting into cash for retailers.“

Nick Bubb, independent retail analyst

“From footfall and traffic figures it looks as if Locog/ TFL overdid the warnings about using public transport. There are lots of people going to the Olympics but they are not shoppers. The same thing happened in 1992 in Barcelona, with city centre stores disappointed.”

Laurence Davis, managing director of designer indie mini-chain Choice

“So far the Olympics has had a negative effect on sales, not least because when the car parks were shut a month ago, it stopped the more affluent people - who don’t use public transport - from coming. Since the Games have actually started the centre has been heaving with people going from A to B, but that is all they’re doing - they are not doing any shopping. You’ve gone to an event and then you want to go home: you don’t want to go shopping.”

Tanya Miroshnikova, manager of womenswear indie Base in Covent Garden, London

“There has been a decline. We are situated in Covent Garden and people are avoiding this area because of the Olympics.”

Sara Eresen, co-owner of contemporary womenswear indie Harvest in Chelsea, west London

“We were affected quite badly by the road race as it was in the Fulham area on Saturday, people who are here for events go and watch and aren’t shopping. But Monday and Tuesday we have been really busy with tourists, maybe people who came over for the opening ceremony are now having a look around the city, they’ve mainly been buying accessories, handbags and scarves.”

Paul Bone, manager of contemporary menswear indie Bone and Carter in Brighton

“Just going on the first weekend I think if anything it might have slowed trade as people are maybe staying at home and watching sport. However, I think everything with the Jubilee and the Olympics this year has created a feel-good factor and that’s so important in helping us turn a corner in this economy”

Darren Clark, manager of contemporary indie Elliotts of Lymington in Hampshire

“The only way the Olympics have affected us was when we had the torch bearer here. It was one of the worst Saturdays we’ve had, it was appalling. So the Olympics have affected the trade in a negative way.”

Anthony Thompson, chief executive officer of lifestyle retailer Fat Face

“The Stratford store itself, not surprisingly, has been lifted with traffic going to the Olympics. Over the weekend it was our best performing store. People are buying heavily into anything with the Union Jack on it and smaller gift items. We saw a softening across the whole estate on Saturday as everybody watched the opening ceremony on Friday night and nobody was up until 10.30am.”

Andrew White managing director of footwear retailer Jones Bootmaker

“Our city stores are definitely down compared to last year. A lot of people have obviously gone away and are not travelling into London because of the Olympics. The footfall is just not there in London at the moment. Even in our Westfield Stratford store the footfall is down. We had probably one of the quietest Saturday’s since we opened last Saturday as everyone in Stratford was there to watch the Games rather than shop.”

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