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Was K-Day really worth all the hype?

Most exciting event this week? K-Day, of course. Finally, after what felt like a lifetime spent waiting for the big day, Kate Moss's collection was unveiled at Topshop's flagship store on London's Oxford Street on Monday evening. The lady herself made a brief appearance in the shop window, much to the delight of the hundreds of fans and photographers who'd started to gather at noon that day.

While the crowd waiting outside the store was large, it was kept under control by the military planning of Topshop, which imposed time and item limits on shoppers to keep the traffic flowing and to prevent items being resold at huge mark-ups on eBay. In that respect it succeeded. At the time of writing there were about 4,000 pieces for sale on the auction site, but the prices weren't astronomical - a £45 pansy print dress was changing hands for anything between £75 and £100.

The collection received a predictably mixed response. Some fashionistas were unimpressed, saying the silhouette was too short or too skinny (or both) to appeal to women over the age of 30 or bigger than a size 12.

On the point of body size, maybe at first glance the collection did seem to exclude a large proportion of the female population, but it is just a question of how you wear things. The aforementioned pansy print dress was dangerously short, but would look great over jeans no matter what your age or body shape. We also have to remember that, while us thirty-somethings have claimed Topshop as our own in recent years, it is a young women's store and Moss's range seems perfectly pitched for the teenage market.

That said, I still don't understand the hysteria that surrounded the launch - after all, the clothes weren't that limited in distribution and, while there were some strong designs, the rest were just OK. There was still plenty of the core collection left when I visited the Oxford Circus store late on Tuesday afternoon.

But, given Moss's style influence, the hype surrounding the launch is more understandable than the pandemonium we witnessed a few weeks ago at the other end of Oxford Street, when Primark threw open its doors (which apparently then fell off under the strain). People queued from dawn to buy £6 jumpers that they could have bought at, say, Hammersmith the previous day with much less hassle.

Similar scenes are expected when the value chain opens its next new store in the Midlands at Merry Hill. Still, it keeps things interesting and it keeps the sector high in the public's consciousness, which can be no bad thing - as we all know, not everyone is enjoying this level of success.

The most depressing event this week? The fall of kidswear chain Bratz into administration (although some of it looks as though it will be salvaged). Owner Bahram Parinchy's caution against being ambitious was poignant and, in some respects, wise. But indies should not be deterred from expanding - they just need to ensure that plans are realistic and sustainable. After all, even Topshop and Primark had to start somewhere

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