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We want fashion right here, right now

Given that the weather fails to fall into neat seasons any more - we've gone from flip-flops to wellies in the past two weeks alone - it follows that fashion can't do that either. But it's not just the unpredictable climate that is forcing fashion retailers to speed up their game and refresh their offer on an almost weekly basis. Instead, it's the fact that we've bred a nation of 'new' junkies.