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Weyco brings Florsheim to UK and expands Umi

Weyco Group, the US men’s branded footwear company, is set to ramp up its European presence with the launch of its Florsheim men’s footwear brand in the UK for spring 11 and the expansion of its recently acquired kids’ footwear business Umi.

Weyco, which also owns US mainstream footwear brands Nunn Bush and Stacy Adams, acquired Umi, positioned as a high-quality European-inspired kids’ brand, at the end of April for an undisclosed sum. Umi founder Mark Kohlenberg has joined the Weyco board as president of the brand.

Andrew Lovelock, Umi’s UK manager, said Weyco planned to expand European distribution of Umi. It is already available in Greece and Cyprus via two distributors, and on a limited basis in France.

Umi footwear wholesales at between £12 and £29, and the brand has 115 UK stockists including indies, etailers and the Charles Clinkard chain. It plans to expand to more than 350 stockists over the next three years.

Meanwhile, Weyco will launch Florsheim in the UK for spring 11. It wants to sign up 75 stockists in the first year and expand to 250 over the next three years.

Florsheim, priced at €39 (£34) to €80 (£70) at wholesale, is already sold in Italy, where Weyco has a warehouse and a Florsheim store in Milan. It has a further 30 stores in the US and will look at opening stores in the UK over the next 12 months.

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