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WGSN Boutique - User guide: Visionary VM

This week we brought you a snapshot of our latest VM Global Overview showcasing some of the most innovative displays around the world. But this is just one small part of our inspirational visual merchandising offering; this guide tells you how to make the most of our content.

To access our VM content, select the Retail & VM icon on our main navigation bar. This will take you to our Retail & VM section from where you should click on the VM link on the top right of the page.

Once you are in our VM section, you will see our pick of the reports highlighted at the head of the page. To access one of these reports, simply click on the image. Above these images we provide several links so you can browse content by your chosen category, such as Luxury or Value retail.

Scroll down the VM home page to our VM Best Practice navigation bar. Under this section you will find our Global Overview report, along with all our latest reports on VM best practice from around the world. These could be reported by theme, city or retailer. Scroll along and select your chosen report.

Beneath our Best Practice section is VM Inspiration. We know that not all inspiration comes from other VM installations but other creative sources such as art exhibitions or catwalk sets, and you will find those featured here. We also cover VM trade shows in this section. Again scroll along and select your chosen report.

Further down the page you will find three groups of informative and inspirational reports. First, our Thought Leaders reports featuring interviews with industry visionaries; next our news stores and formats reports; and finally our practical and actionable VM guides.

Finally you will find our Photo File reports for the ultimate inspiration for colour schemes and themes. Our experts visit cities and exhibitions globally and produce an in-depth photo reportage of unexpected and inspirational imagery. For the full set of Photo Files, visit the dedicated section under the Inspire Me navigation bar.

Get more from wgsn WGSN Boutique taps into WGSN’s global network of content experts covering more than 120 cities

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