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What do you see is the potential for offering mass customised apparel via the internet?

Are there any pitfalls to look out for and who are the leaders in the field? (* the question arises through my involvement in an EU project to develop a toolkit for mass customised apparel. Partners in Germany and Netherlands appear to be much more confident of success than we are, here in the UK. However, their viewpoint is technology driven and ours is more market focused.  We would really value some pragmatic expert comment! )

Who knows! Anything is possible.

I remember when private sales first came to the UK, with crys from some corners that Brits wouldn’t take to such a European way of shopping. Well, Brand Alley, Secret Sales and Cocosa have all taken off.

You’ve said your viewpoint is market focused so start speaking to your market. I know this is Ask The Expert but in this case the consumer is your expert!

Leon Bailey-Green, Director, The Online Fashion Agency

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