WGSN expects to see this colourful trend take off for womenswear this spring and it’s not too late to get in on the act.
Headscarf prints were a major feature on the spring 11 catwalks at Céline and DKNY to name just two (they were perhaps inspired by renewed interest in the Hermès silk scarf) and it chimes perfectly with the season’s 1970s feel.
It’s an easy trend to buy into no matter what your customer’s age profile. For younger consumers, think all-over prints on playsuits, halter dresses and tops (WGSN original artwork pictured). The older consumer might find a shift dress easier to wear. Alternatively a cowl-neck top or dirndl skirt can be paired with a block colour or neutral for a less extreme take on the trend (WGSN original artwork pictured).
If all-over prints are too much, think about prints on cuffs and trims, as well as on bags and accessories. And there is of course the scarf itself. Billowing silk versions are great for draping, while cotton versions can be folded and tucked in a more controlled way. They also look great in VM displays