Brands include Diesel, Evisu, Fullcircle, G-Star, Humör, Lacoste, Religion, Ted Baker
After an annus horribilis in 2009, in which Hurley went bust, the indie mini-chain is back on fighting form and has quickly earned back the respect of its suppliers and this year’s judges. The fit-out at its new branch in Bury shopping centre, The Rock, includes a striking bespoke rope feature across the ceiling that gives the store a slick, professional look often associated with larger multiples. This sense of professionalism is matched behind the scenes where owner Mark Hurley runs a tight operation - motivating staff with targets and rewards, and making sure everyone is clear about where the store stands. His noticeboards look like they are straight out of a self-help management guide. Hurley’s wife leads the buying and merchandising, and does a brisk trade in brands like G-Star and Ted Baker, which attract a broad mix of customers.
39 Molesworth Street, Wadebridge
Brands include Desigual, G-Star, Jack Jones, Levi’s, Superdry
From its beginnings as a beach-front surf store, Fusion has seized an opportunity in the young lifestyle market and now boasts four stores in Cornwall. This shop has carved out a niche for itself and holds back 50% of budget to react in-season.
2. xile clothing
Princes Mall, Edinburgh
Brands include Adidas, Diesel, Lyle & Scott, Pretty Green, Replay
Xile maintains its prowess of knowing a thing or two about what the Scottish youth want - even before they know it themselves. Key commercial brands like Diesel and G-Star are cleverly mixed with up-and-coming labels like Natural Selection and Eleven Paris.
3. 25 ten
19 Cheetham Street, Rochdale
Brands include Jolaby, Motel, Project D, So Couture, TFNC London
Successful retailing in unemployment- hit Rochdale is a tough ask, but husband-and-wife team Paul and Kelly Turner Mitchell approach the job with entrepreneurial gusto. They constantly change the product
mix, bravely dropping bigger-name labels, to keep the offer distinctive.
4. Sarah Coggles
91-93 Low Petergate, York
Brands include Fred Perry Laurel, G-Star, Odd Molly, Religion, Vila
Sarah Coggles’ young fashion offer comes from all over the world and Japanese labels are the must-haves at the moment. Mixing known names with up-and-coming designers gives this store credibility with a cool young crowd.
5. Sb Diversion within sunday best
Bank Street, Rawtenstall, Lancashire
Brands include Barbour, Diesel, Ichi, Jovonna, True Decadence
Sunday Best has long been synonymous with first-class premium retailing, but selling young fashion in a rural location is a tougher nut to crack. Its SB Diversion department has succeeded though, rapidly winning over mother and daughter shopping teams.