Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Young Fashion Retailer of the Year: Hurley, 10 South Street, The Rock, Bury

Brands include Diesel, Evisu, Fullcircle, G-Star, Humör, Lacoste, Religion, Ted Baker

After an annus horribilis in 2009, in which Hurley went bust, the indie mini-chain is back on fighting form and has quickly earned back the respect of its suppliers and this year’s judges. The fit-out at its new branch in Bury shopping centre, The Rock, includes a striking bespoke rope feature across the ceiling that gives the store a slick, professional look often associated with larger multiples. This sense of professionalism is matched behind the scenes where owner Mark Hurley runs a tight operation - motivating staff with targets and rewards, and making sure everyone is clear about where the store stands. His noticeboards look like they are straight out of a self-help management guide. Hurley’s wife leads the buying and merchandising, and does a brisk trade in brands like G-Star and Ted Baker, which attract a broad mix of customers.


Highly commended

1. Fusion

39 Molesworth Street, Wadebridge

Brands include Desigual, G-Star, Jack Jones, Levi’s, Superdry

From its beginnings as a beach-front surf store, Fusion has seized an opportunity in the young lifestyle market and now boasts four stores in Cornwall. This shop has carved out a niche for itself and holds back 50% of budget to react in-season.

2. xile clothing

Highly commended

Princes Mall, Edinburgh

Brands include Adidas, Diesel, Lyle & Scott, Pretty Green, Replay

Xile maintains its prowess of knowing a thing or two about what the Scottish youth want - even before they know it themselves. Key commercial brands like Diesel and G-Star are cleverly mixed with up-and-coming labels like Natural Selection and Eleven Paris.

3. 25 ten

19 Cheetham Street, Rochdale

Brands include Jolaby, Motel, Project D, So Couture, TFNC London

Successful retailing in unemployment- hit Rochdale is a tough ask, but husband-and-wife team Paul and Kelly Turner Mitchell approach the job with entrepreneurial gusto. They constantly change the product

mix, bravely dropping bigger-name labels, to keep the offer distinctive.

4. Sarah Coggles

91-93 Low Petergate, York

Brands include Fred Perry Laurel, G-Star, Odd Molly, Religion, Vila

Sarah Coggles’ young fashion offer comes from all over the world and Japanese labels are the must-haves at the moment. Mixing known names with up-and-coming designers gives this store credibility with a cool young crowd.

5. Sb Diversion within sunday best

Bank Street, Rawtenstall, Lancashire

Brands include Barbour, Diesel, Ichi, Jovonna, True Decadence

Sunday Best has long been synonymous with first-class premium retailing, but selling young fashion in a rural location is a tougher nut to crack. Its SB Diversion department has succeeded though, rapidly winning over mother and daughter shopping teams.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.