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House of Fraser acquires licences

House of Fraser is to boost its own-label offer with new licensing deals, including a clothing line under the Pied à Terre footwear label.
It is understood the department store will launch the collection in autumn under licence from Dune, which acquired the footwear brand when it rescued Shoe Studio Group from administration in March.

The Pied à Terre clothing line will join House of Fraser’s burgeoning stable of own brands and licensed brands as part of its strategy to develop its private-label product.

House of Fraser is understood to be in talks to take other licences for clothing and homeware lines, including with Bertie, another Dune-owned footwear brand.

Such agreements would allow House of Fraser to harness existing equity in established brands and help it increase its margins, as licensed product is effectively own label.

House of Fraser has been steadily building an own-label stable over the past few years. It now includes occasionwear brand Untold, mainstream brand Linea, young fashion label Therapy, streetwear collection Criminal, premium womenswear brand Episode, men’s shirting brand New & Lingwood, and a UK licence for Kenneth Cole menswear.

House of Fraser chairman Don McCarthy declined to comment on details of the collections or licensing agreements, but said: “It’s no secret that we want to develop our private-label business. We now have a good selection of brands in place, and we are always looking for opportunities to develop that business.”

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