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How I got here - Carli Palmer

TM Lewin’s social media and community marketing manager says enthusiasm will take you a long way.

What does your diary look like today?

Very busy. I manage all the social media channels for [shirt retailer TM Lewin] and it’s my job to update content on our community channel on a daily basis. I’m part of the photography team at TM Lewin too and in the middle of planning the advertising campaign for next year.

What meeting are you most looking forward to today?

Our weekly brainstorming session, where the creative team runs through all the plans and ideas for the campaigns and new collections. I love how everyone gets very creative at these meetings. There’s a lot of enthusiasm for what we do. It’s also a great way to get back into the flow of work after the weekend.

What task do you wish you could postpone?

I have a pile of model casting cards I desperately need to look through so we can arrange our next casting. I’m going to go through them all today – I can’t put it off any longer.

How did you get to where you are today?

When I left university, I did an internship for a small PR agency, which helped me get my first proper job. After that I did a stint working at The Red Consultancy, which is where I discovered my passion for social media. I really enjoyed working with the new generation of bloggers and online journalists and managed Facebook pages for different clients. When the job at TM Lewin came up, it appealed to me because I liked the idea of working in-house for a retailer with such a rich, colourful heritage.

What has been your career highlight?

Increasing our social media engagement by over 100% has been a major highlight. I’ve also loved developing the video content, which is becoming a major driver for our social media.

I feel very proud of the films we’ve made so far and their success.

Who is your mentor?

My dad is the person I always call if I need work-related advice. He’s an online retailer so has first-hand experience of many of the challenges I face. He’s got a great work ethic too. 

What’s the best piece of advice he’s ever given you?

Stay cool in a crisis. I’m often overseeing lots of different projects at the same time, so it can sometimes feel like a bit of a juggling act.

How do you see your career progressing?

I love where I’m at right now and I’m very excited to see how my role at TM Lewin will develop. A year ago I would never have dreamt I’d be organising such a big photo campaign, so who knows what the next year might have in store? I’m particularly looking forward to getting more experience of the company’s other digital marketing channels such as paid search and SEO.

What advice would you give` to anyone wanting to follow in your footsteps?

Do any work experience you can get. Soak up as much information as you can and always show loads of enthusiasm and plenty of willing. You never know, there might be a job at the end of it. Start your own blog, really focusing on your interests.

It can help you make more contacts and could also lead to a job opportunity. It also shows prospective employers you have a real passion for what you do.

  • Salaries for this position range from £30,000 to £45,000 (estimate provided by Success Appointments)


2011 Social media and community marketing manager, TM Lewin

2009 Social media account executive, The Red Consultancy

2009 Account executive, Kurt Geiger

2009 Account executive, Halpern PR

2009 History BA (Hons), Reading University

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