Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

How I got here - Daniel Jones

It can be a solitary lifestyle working in sales for Fashion Agent - but the rewards are worth it.

What does your diary look like today?

I’m in the process of planning my upcoming season and booking appointments with my customers. Hopefully
this should prove to be a very productive year.

How did you get to where you are today?

My father was the person who encouraged me to get into the trade at 17 years old. After leaving school I first worked for a company called Tri Merchandise as a sales representative. My role entailed selling second-tier Welsh Rugby Union (WRU) product in Wales, to clients that included the Millennium Stadium. As a passionate rugby fan, that challenge was the one that daunted yet excited me the most. Unfortunately, due to the company losing the rights to the WRU contract, I was made redundant. I then took the opportunity to work abroad in Cyprus, before coming back fully enthused to work for agency Fashion Agent. It was here that I started to develop and learn the skills of the trade. These ranged from basic presentation skills, to efficient journey planning and booking appointments with enough time to get from one to the next. I handle about 85 to 100 independent accounts in Wales and across southern England.

What has been your career highlight?

From a business point of view it has been helping to build denim brand 883 Police into an established brand. However, the pinnacle has to be celebrating my 18th birthday at my first Bread & Butter in Barcelona. The experience was overwhelming.

A close second was having the good fortune to spend my 21st in Berlin; just another reason why I love this business.

Who is your mentor?

I believe everyone I meet can offer me a new insight or perspective. But my mentor throughout has been my father, Martin Jones [the owner of Fashion Agent]. He has guided me, introduced me to clients, helped me to become accurate with my admin and showed how to maximise a sale. I’ve learned from him the key skill of building a strong rapport with customers, a crucial skill in the current economic climate.

What’s the best piece of advice he’s given you?

Very early on my father taught me the six Ps: proper planning and preparation prevents poor performance.

How do you see your career progressing?

At Fashion Agent we believe there are exciting times ahead with the introduction of new collections and the continued growth of our key brands: 883 Police, and footwear brands Fly London and Rockport. Within a few years I envisage myself established as a well-respected agent, capable of selling men’s or women’s footwear and clothing to a large customer base.

What advice would you give to someone wanting to follow in your footsteps?

If you don’t like your own company then I advise you not to become an agent. Aside from many hours of solitary driving, you must be able to cope with meals alone and overnight stays far from home. However, if you can deal with this, then the rewards can be great. They include visiting new places, a huge variety in your working weeks and the chance to meet wonderful people. Above all, you will have the chance to shape your own destiny.

  • Salaries for sales agent roles are commission based


2008 Sales agent, Fashion Agent
2007 Sales representative, Tri Merchandise
2007 Finished Radyr Comprehensive School

  • If you want to be featured on the Drapers Jobs page, email

Readers' comments (1)

  • How I Got Here - My Dad Gave Me The Job

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.