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How I got here - Dominique Taylor

Forever Unique’s creative marketing co-ordinator got her break through interning and hasn’t looked back.

What does your diary look like today?

This morning I’m working in the studio, styling autumn 13 accessories for the Forever Unique lookbook. I’ll spend the afternoon selecting images from our autumn 13 campaign shoot and updating the marketing calendar with upcoming content for the company newsletter, blog and social media.

What task are you most looking forward to today?

I’m most looking forward to selecting the campaign shots. I co-ordinate the shoot production and often style the campaigns, so I really enjoy seeing the results and picking the shots which best reflect the brand and our product.

How did you get to where you are today?

I interned a lot during my studies, and quickly learnt that to get to where you want to be in the fashion industry you need to snap opportunities up, work hard and have a great work ethic. So this is what I’ve aimed to do in each of my roles, and I think it’s got me to where I am now.

What has been your career highlight?

Working with InStyle fashion director Amanda Bellan, who was brought in to style our Selected collection, has been my career highlight to date. It was great to see such an amazing stylist at work and I loved her interpretation of the collection and the way she shot the product. Showing it in such a new light really helped us on our journey to high-fashion territory.

If you could change one thing about your career path, what would it be?

I think it’s really important in life to look forward rather than backwards, and so there is nothing I’d change about my career path. I’ve learnt so much at every step of the way and everything I’ve encountered in my career so far has been invaluable in getting me to where I am now and moving me towards where I want to be in the future.

Who is your mentor?

Forever Unique design director Seema Malhotra. She is so hands-on and works really closely with everyone in the business. She’s approachable and always there to offer her thoughts, advice and support, which is one of the things that makes working here so great.

What’s the best piece of advice she’s ever given you?

To simply “work hard”.

How do you see your career progressing?

I aim to have a long career in fashion retail, and would love to progress in creative marketing, but I try not to map things out for myself too much. I just take each day as it comes and work hard at bettering my skills and knowledge in the hope it will all pay off.

What advice would you give to someone wanting to follow in your footsteps?

Work hard, show your passion and enthusiasm, share your ideas, believe in your abilities and take the opportunities that come your way, as you’re guaranteed to learn by trying things.

If you could work in another area of fashion, what would it be?

Trend forecasting. I’m obsessed with all things trend related, particularly macro-trends. I’m so interested to find out what trends in society are inspiring the way we consume fashion and how we dress, and I love seeing how this is interpreted in the latest catwalk collections right through to how people are dressing on the street. It’s fascinating.

  • Salaries for this position range from £22,000 to £26,000 (estimate provided by Freedom Recruitment)


2010 Creative marketing co-ordinator, Forever Unique
2009 Assistant buyer, Shop Direct
2009 Graduated Fashion Media and Promotion BA Hons, University of Huddersfield

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