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How I got here - Jessica Mcguire Dudley

Lingerie firm Triumph’s brand marketing manager on the benefits of a varied career.

What does your diary look like today?

Hectic from the moment I arrive, with meetings, pitches, design reviews, events and visuals to organise. Brand marketing isn’t your usual office job. It’s extremely fast-paced, but the constant variety and the creative buzz keep me going.

Which meeting are you most looking forward to today?

Today I’m meeting with key makers and designers as part of Supporting Women in Making for autumn 13, which is an initiative that arranges celebrity mentors for female makers. It’s fantastic to be able to meet, learn more about and support all these amazing women from a range of disciplines and their businesses.

Which task do you wish you could postpone?

Today we made a decision on who will design our live brand space, Maison Triumph, and that means letting at least one agency go. It’s never easy to turn down a creative pitch, but we have a vision for where we want to be and you have to make tough decisions on what’s right for the future.

How did you get to where you are today?

I’ve worked in a few different areas of the business, from PR to advertising, events, freelancing, and now brand marketing. The key is to experience as much as you can. Don’t be afraid to intern and never turn down the chance to get more involved. It’s not glamorous at the beginning but I’ve gone from having to hand-deliver samples across London to arranging huge designer deals and everything in between. It’s this varied level of experience that has made me the brand manager I am today.

What has been your career highlight?

Working with designers at London Fashion Week and London Collections: Men has to be a highlight. Being able to work so closely with designers, be it with Matthew Williamson or Louise Gray customising a Triumph set, or sitting with Jonathan Saunders as we decide on the latest looks for his Hom collection. It’s inspiring to be around such interesting people and work on these creative projects that really drive the brand story.

If you could change one thing about your career path, what would it be?

I wouldn’t change anything. Although my career has taken to me many different areas of the business and in some ways this could be seen as a negative, it’s this varied experience that allows me to oversee so many different parts of the business today.

How do you see your career progressing?

I love what I do and see myself very much staying within the industry. Brand development work is incredibly interesting to me and I would love to expand into a more international role.

What advice would you give to someone wanting to follow in your footsteps?

If I could leave someone with some advice it would be to absolutely believe in every project you take on. No brand or product is ‘uninteresting’; you should always be able to champion your product and find your angle.

If you could work in another area of fashion, what would it be?

I would love to work in design. Sadly my sketching skills don’t match up to my brand marketing talents, but if I could I would love to spend my days designing collections.

  • Salaries for this position range from £35,000 to £55,000 depending on the size of the company (estimate provided by Henry Fox Recruitment)


2012 Brand marketing manager, Triumph International

2010 Marketing manager, Pretty Pregnant

2008 Freelance, Brand Agency

2007 Account executive, Yellow Door

2006 Press and marketing assistant, TSE

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