TCA Showroom’s senior sales and marketing manager has seen the agency rapidly expand.
What does your diary look like today?
First thing at 8.45am I’ll have a quick coffee before checking the emails that were sent to me overnight. Then at 9.30am I’ll have a meeting with the team to catch up on the events of the past few days when I was out of the office visiting clients. Next I’ll be working on the selling strategy for autumn 14, before a one-to-one meeting with Isabella Sferrazza, brand manager of Italian womenswear label Silvian Heach, to organise the agenda of the sales meeting taking place in Naples. In the afternoon I have an appointment with a buyer who is coming to view the pre-autumn collection from our Danish womenswear brand Coster Copenhagen.
What meeting are you most looking forward to today?
The buying appointment with Angela Baffari, from womenswear indie Tonic on London’s Fulham Road, for the summer party and pre-autumn Coster Copenhagen collections. Appointments with buyers are what I enjoy the most.
What task do you wish you could postpone?
Sending back all the samples. I don’t like seeing the showroom half-empty and I have the girls coming every half hour to tell me they need more boxes! Although our sample Sale for buyers, friends and family was a success, we still have lots of things to pack. The showroom is getting refurbished next week so we need to make sure it’s all empty soon.
How did you get to where you are today?
I’m from France originally but I graduated from Bournemouth University in 2006, and I decided to live in Madrid after getting a job in an events company. My heart has always been in fashion though, and I always knew I would work in this field. I then got a job as a sales agent and quickly became sales and marketing manager at Lingerie Showroom in Madrid. I worked there while doing freelance styling at weekends, which has always been a passion. I moved on to become manager of emerging designers showroom and boutique Speed & Bacon in Madrid, before I finally decided to leave Spain to come to the UK in January 2012. It was then that I started working as the sales and marketing manager for TCA.When I joined TCA, I was managing the sales of four brands. It was a lot less hectic. Nowadays, TCA Showroom has grown to be one of the top fashion wholesale agencies in the UK and we’ve expanded. Now we have 10 top European womenswear brands.
What has been your career highlight?
The autumn 13 season. TCA has grown so much since I started. We are on the way to becoming the top UK fashion agency. We have a great mix of European womenswear brands and we deal with very good boutiques such as Tonic in Fulham, Havetolove in Newcastle, and bigger stores such as Fenwick and Psyche in Middlesbrough. It’s so good to see that hard work pays off. I was recently promoted to senior sales manager.
Who is your mentor?
I have a few, but my father Andre Sidolle is the person who inspires me the most. He was a pastor but has been retired for five years. He’s the most hard-working person I’ve ever met.
What’s the best piece of advice he’s given you?
He’s always told me to find a job you love, because you will never have to work a day in your life. And he was completely right. He also showed me that hard work always pays off eventually and to fight for what I want.
How do you see your career progressing?
I see my career progressing at TCA as I really enjoy working in the company, so for a few more years I hope to stay here. I’m lucky to work in an amazing place and be surrounded by great people, so I wouldn’t change this for anything right now. However, as I’m not originally from the UK I might want to go back to France in a few years’ time and maybe become an international sales manager, or go to the other side of the fence and become a buyer.
What advice would you give to someone wanting to follow in your footsteps?
The dictionary is the only place where success comes before work. Hard work is the price we must pay for success. You can get where you want if you really work hard for it and always believe in it.
Salaries for this position range from £35,000 to £60,000 (estimate by Freedom Recruitment)