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How I got here - Lisa Henderson

Jaeger’s marketing manager says she is constantly growing and learning at the British premium chain.

What does your diary look like today?

My day began with a breakfast meeting with the advertising team of a women’s glossy, where we caught up on plans for spring 13 and the latest news from the publication and Jaeger. The rest of my morning will be spent answering emails, editing video footage promoting our latest menswear collection, attending various meetings to discuss our spring 13 marketing strategy, and planning our autumn 13 photo shoot. In the afternoon I’ll be viewing customer focus groups as part of a marketing research project I’m working on. No day is the same, which makes it really exciting.

What meeting are you most looking forward to today?

The market research groups we’re carrying out. It’s always really interesting and important to me to hear feedback from our loyal and prospective customers.

How did you get to where you are today?

The enjoyment I get from my job has been a huge driver in my career development. I’m very ambitious, so hard work and self-belief have also been important. However, ultimately I couldn’t have done it without the support of my friends and family.

What has been your career highlight?

I’m really proud of lots of the projects I’ve worked on and the promotions I’ve achieved, so it’s really hard to pick one highlight. One of the projects I’m most proud of is the development of the Jaeger loyalty card programme, which accounts for about 50% of business sales. Another memorable achievement was the co-ordination of my first London Fashion Week show. I always dreamed of working at fashion week, and the adrenaline rush backstage is addictive.

If you could change one thing about your career path, what would it be?

I wouldn’t change a thing. However, I’d like to work abroad at some point. When I was 21, I did an internship in New York and loved it.

Who is your mentor?

My parents. My dad for career and financial advice and my mum for making me believe I can achieve anything I put my mind to.

What’s the best piece of advice they ever gave you?

My mum always told me to follow my heart and do what makes you happy. I couldn’t agree more. If you have a career you love you’re very lucky.

How do you see your career progressing?

There are lots of exciting projects happening at Jaeger, making it very rewarding to be part of the evolution of an iconic British fashion brand, and I’m constantly growing and learning. In the future I’d like to continue to be challenged and progress to a senior management role.

What advice would you give to someone wanting to follow in your footsteps?

The advice I’d give to someone looking to follow a similar career path is that gaining work experience through internships is essential to give you an advantage when starting out. I’d also advise making the most of every opportunity to network, make connections, and most of all to believe in yourself.

  • Salaries for this position range from £45,000 to £55,000 (estimate provided by CVUK)


2011 Marketing manager, Jaeger

2010 Group senior marketing executive, Aquascutum and Jaeger

2008 Events marketing assistant,

2007 Visual display assistant, Next

2007 Graduated MSc International Fashion Marketing with Distinction, Glasgow Caledonian University

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