It took Reiss’s UK marketing manager a while to realise marketing was for her, but she hasn’t looked back since.
What does your diary look like today?
Busy. Every day at Reiss is a busy one. There are meetings throughout the day to discuss trade from the previous week, plus marketing and brand meetings for up-and-coming projects. Nothing else really gets
a look-in on a Monday.
What meeting are you most looking forward to today?
It’s exciting when we have a new project to work on, and this season our 1971 collection has been treated to a new direction. We’re working on setting the tone and style for the collection when it lands in spring. We have a weekly meeting to brainstorm and discuss it, and it’s my favourite of the week.
What meeting do you wish you could postpone?
That would probably be my budget meeting.
How did you get to where you are today?
I didn’t have a clear idea of what I wanted to do when I was younger, which made choosing a career a daunting process. I deferred my place at university for several years because I was unsure, and decided not to fall into debt while making the decision. Instead I travelled and lived abroad before starting a job which allowed me to learn something which could be applied to any industry: marketing. I then won a scholarship at Cambridge Marketing College, and while studying I realised how much I loved the communications side of marketing. After achieving my first role at a software reseller, I decided I needed to be in a more creative industry where I had an interest in the product. Fast-forward a few years, and a few jobs, and I’m now here at Reiss.
What has been your career highlight?
Without question, it has to be the people I’ve met along the way. I’ve met so many inspiring people who have helped to shape my career but have also become great friends at the same time.
If you could change one thing about your career path, what would it be?
I wouldn’t change any of it so far, other than I’d like to have been a famous Hollywood actress. Though I would have loved the opportunity to take my work abroad. Maybe one day that could still happen for me.
Who is your mentor?
My parents have been my mentors.
What’s the best piece of advice they’ve given you?
My mum has always told me that “hard work goes a long way”, and my dad always tells me to “have fun and choose something that you enjoy doing every day”.
How do you see your career progressing?
Communication has always been my greatest interest, and with new technologies making this possible on even more levels, it’s an exciting prospect for a future in marketing. Additionally, I’m just about to take on a completely new role as a mother, so I guess we’ll have to watch this space.
What advice would you give to someone wanting to follow in your footsteps?
Work hard, be nice and have fun.
If you could work in another area of fashion, what would it be?
I would have loved to be a designer. My dad is a sculptor, but unfortunately I didn’t seem to inherit that creative ability.
- Salaries for this position range from £35,000 to £45,000 (estimate provided by Success Appointments)
2011 Marketing manager, Reiss
2008 Marketing manager, Oliver Sweeney
2005 Account manager, RH Advertising
2003 Marketing assistant, Grey Matter
2003 Marketing & PR, Gallery 22
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