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How I got here - Shueh Yen Wong

Lucza’s marketing and website manager went from costume design in school to a job in luxury fashion

What does your diary look like today?

I have a meeting to finalise the marketing calendar and budgets for the next few months. Our [Lucza is a premium womenswear etailer and brand] spring catalogue has arrived, and I’m working with the web team on the version for the website. Our autumn 13 press day is in a few weeks’ time so we’re getting organised for that too.

What task are you most looking forward to today?

I’m looking forward to planning the marketing calendar, particularly the upcoming email campaigns and blogs. We include cultural events in our newsletters and it’s fun to find out about new events and exhibitions. We also include styling ideas for customers and I enjoy putting the looks together.

What task do you wish you could postpone?

I wish I could postpone answering my emails.

How did you get to where you are today?

I was always interested in the creative arts and was involved in costume design for theatre productions and art exhibitions through school and university. A year after I moved to London, I enrolled in an evening course in shoe design at the London College of Fashion. A few months later, I signed up to its foundation course and then continued to complete a Diploma in Footwear at Cordwainers. During my course, I interned at Olivia Morris shoes and then at luxury footwear brand Gwendolyn Carrié. I was ecstatic when I was offered a job at the end of the internship. I was then fortunate to get a job at Lucza. We have a great team and it’s been very fulfilling to have joined at a pivotal time for the brand.

What’s been your career highlight?

Getting my first job in fashion in such a competitive industry. All my savings went towards my course fees, so it was such a relief to land my first job.

Who is your mentor?

I don’t have one mentor as such but I’ve been surrounded by strong, independent-thinking women.

My mother and sister have always encouraged and supported me.

What’s the best piece of advice you’ve ever been given?

Gwendolyn, my first boss, used to say “life is short”. She gave up a successful career in finance to pursue a dream to be a designer.

How do you see your career progressing?

I see my career continuing in luxury fashion in marketing management and strategy. I’d like to develop
ideas and services that are individual, engaging and relevant to customers.

What advice would you give to someone wanting to follow in your footsteps?

Be true to yourself, have the courage to pursue your heart’s desire and persevere. Keep challenging yourself and stay adaptable.

If you could work in another area of fashion, what would it be?

I would probably be a shoe designer. I loved going to the leather fairs in Bologna - they were hard work but always inspiring and we always had a delicious dinner after a long day.

  • Salaries for this position range from £35,000 to £45,000 depending on the size of the company (estimate provided by Henry Fox)


2011 Marketing and website manager, Lucza
2009 Brand manager, Gwendolyn Carrié
2008 Graduated with a Diploma in Footwear, Cordwainers, London College of Fashion
2004 Communications and office manager, University of Warwick in London
2004 Graduated Film & Literature BA (Hons), University of Warwick

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