Young fashion chain Bank’s womenswear buyer rose up the ranks and created its Blonde & Blonde label.
What does your diary look like today?
I’ll begin by checking emails and sales as early as 8am; this will be followed by a spring 13 sign-off meeting at 10am. After that we’ll have a knitwear review and at 1.30pm I’ll be selecting outfits for a photo shoot with pop star Tulisa. Later on I have a supplier meeting to discuss autumn 13.
What meeting are you most looking forward to today?
The autumn 13 supplier meeting. Development samples will be back, which starts to give me a real vision of the autumn 13 range and how the package is coming together. It is always great to see new developments, especially on future season’s product. It is exciting to see the collection as a whole and how we will deliver the brand to the customer.
What task do you wish you could postpone?
I wish I could postpone our photo shoot outfit selection, as I know we are still waiting for the correct samples for some of our key pieces.
How did you get to where you are today?
I graduated from Ravensbourne College of Design and Communication, completed an internship at Vivienne Westwood and then joined fast-fashion retailer Republic as an assistant buyer. I worked my way through the ranks to become a buyer on own label, looking after the largest brand in the business.
What has been your career highlight?
My career highlight would have to be creating the Blonde & Blonde label and watching it grow to become the largest brand in Bank, and receiving interest from overseas licensing opportunities. I also have to say that working with some inspirational leaders has been a highlight - their enthusiasm and knowledge fuelled my passion to work in the fashion industry.
If you could change one thing about your career path, what would it be?
If I could change one thing, it would be to trust my instincts more.
Who is your mentor?
Sally Boyd, senior buyer for own label at Bank, because we created the Blonde & Blonde label together.
What’s the best piece of advice she’s given you?
Not to peak too early.
How do you see your career progressing?
I hope to progress my career further at Bank, and build on the success of the business’s own label.
What advice would you give to someone wanting to follow in your footsteps?
You need to have a clear a vision of what you want to achieve and then not hold back. The earlier you can identify what that goal is, the more likely you are to accomplish it. Gain as much experience as possible, even if it involves doing tasks that don’t have a direct link to your ultimate goal.
What other area of fashion would you like to work in?
It would have to be visual merchandising. In particular directing new concepts for seasonal windows and experimenting with store layout and interaction with customers.
- Salaries for this position range from £35,000 to £50,000 (estimate provided by Success Appointments)
2011 Womenswear buyer, Bank
2009 Womenswear buyer, Republic
2008 Junior buyer, Republic
2006 Assistant buyer, Republic
2006 Graduated with a first in Fashion Design and Promotion BA (Hons), Ravensbourne College of Design and Communication
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