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How to be a Director for business development at a women’s leisurewear brand

Advice from Moira Benigson, Managing partner of The MBS Group

Business development roles differ from company to company, but in order to gain this sort of position candidates need to be bright, numerate and analytical, because this role is about looking at the longer-term picture and identifying areas in which to push the brand.

Candidates should try to get top grades at a good university, because a degree is essential for this sort of position. I’d then advise them to go and work in a big management consultancy firm, where they can work in a development department and gain the skills they’ll need to obtain this sort of position. Alternatively, candidates could look for a brand or retailer that has a training programme and go work there.

This experience will give candidates the skills they need for this role, which is very senior and involves supporting the chief executive and helping them to think strategically. The job will involve analysing the competition in the market and working alongside the finance director and chief executive.

Employers like a person who is confident in their thoughts and has a track record in recognising trends with a good eye on the market. Salaries range from £90,000 to £150,000.

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