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How to be a PR directoar at a premium fashion etailer

Advice from Joe Curtis, Manager at Michael Page Digital

A degree in PR or a related field from a good university will help you to set up your foundations.

However, in the very competitive fashion industry it is work experience within an in-house PR department or agency that will help to set you apart.

Internships are a good way to start, but PR graduates should be prepared to work for little or no financial reward.

Candidates need to differentiate themselves during the interview process. You must be able to show you know the fashion market well. Research the current issues that affect the fashion industry, as well as the brands you are approaching.

If an employer has recently launched a new product be prepared to answer questions about it. Also, in an industry that’s all about influence, knowing how to sell yourself will be viewed in a positive light.

Long-term relationships are vital in the PR industry, so start building your network early and make sure you stay in touch with key influencers. Hard work is to be expected, with after-work socialising and entertaining demanded.

Starting salaries range from £18,000 to £25,000, and are from £35,000 to £45,000 for PR managers/ directors.

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