Advice from Gemma Wood, Operations manager at CVUK
A strong background in retail management is key if you want to become an area manager for retail and wholesale, ideally having managed flagship locations.
You should have strong people skills and be highly organised, because you’ll be spending lots of time travelling between stores. You’ll also need to be target oriented, numerate and have great communication skills, as you are the link between head office management and the stores.
Retail-based further education is now available, but on-the-job training is key. Throughout your career you should take the opportunity to attend any courses offered by your employer.
You should also demonstrate progression in your retail management career, preferably within a similar retail brand. Ideally, you’ll have managed at flagship level or held a cluster manager area support role. It’s also vital you know all about the market you are operating in, and that you can inspire and motivate your team.
This is a varied and rewarding role. You will have the opportunity to travel and will be highly visible in your head office. Salaries range from £40,000 to £60,000.