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How to be a Sales director for a lingerie and swimwear business

Advice from Salma Sodawala, Consultant at Henry Fox Recruitment

A sales director can work their way up the career ladder via a number of ways, either through the store environment or the wholesale sales path, or by transferring across from a more head office function like production, although this is the less common route.

If you are considering a career in sales, often a fast-moving consumer goods (FMCG) background is an excellent place to start. This gives more formal and structured training.

Many companies offer on-the-job training, working closely with mentors and managers to develop your skills and ensure you are continually hitting seasonal/annual targets. Some companies prefer a more formal qualification and will encourage external training and others may rely on sending a person out in the field and slowly learning their client base from the ground up.

To be a successful sales director you must have passion, drive and tenacity. Employers will be looking for someone who is willing to go the extra mile to obtain the business.

This type of role can be rewarding when achieving milestones with existing accounts. Salaries range from £80,000 to £150,000, plus benefits.

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