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How to be a Sales manager at a menswear brand

Wayne Jenkins, Senior consultant, Hudson Walker International

Being a sales manager for a menswear brand is a highly rewarding role. In a competitive market, successful candidates begin with an internship. Studying a language could be of benefit for international business development and an ability in mathematics is important for understanding KPI and budget results.

On-the-job training is the most effective route to becoming a sales manager. Showroom experience is crucial for learning to merchandise collections and put together looks, combined with building relationships with fashion boutique buyers.

Brands look for confident individuals with strong buyer contacts. Proactiveness and good communication skills are important.

The main duties of the role are to target new customers to increase the brand’s customer portfolio and drive sales within existing accounts.

Outside the sales campaign, a manager will ensure the team visits clients to increase its market understanding and will arrange in-store training. Regular communication with buyers is vital to identify stock opportunities.

Salaries range from £40,000 to £60,000 with a performance-related bonus.

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