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How to be a Senior print designer

Advice from Rachel Burr, Senior design consultant at 24 Seven

Print design is one of the most versatile, creative positions in fashion. Typically people will start off with an art degree, be it traditional or graphic. There are many courses on offer, but natural artistic talent is more important than where you did your degree.

Internships are also available for graduates with designers and high street companies. On-the-job experience is vital to building up versatility and speed.

Employers look for people who can adhere to the aesthetic of their brand while injecting new ideas to keep the image fresh. Expertise is needed in hand painting and drawing, as well as digital image manipulation.

Print designers work with several areas of a business, so the ability to understand what people are trying to convey in their collection is very important. One fantastic print can make or break a collection.

You will be expected to travel to factories in order to understand and manage different printing and manufacturing techniques. Researching mood and colour is also important as these aspects are intrinsic to trends each season.

Salaries start at £18,000 for junior positions to about £50,000 for senior-level roles.

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