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How to be a Web designer for a high street retailer

Advice from Salma Sodawala, Recruitment consultant at Henry Fox Recruitment

To become a successful web designer you need creativity, passion and imagination.

The ideal preparation for this type of role is to start with a graphics or interactive media qualification, which is supplemented later with on-the-job training. Proficiency in numerous graphics packages is essential – some candidates now also train in 2D and 3D design to further their skills.

Employers look for that extra spark, something that makes you stand out from the crowd. You need passion for web design and the brand so you can successfully transfer the brand DNA to the website.

There is a continual buzz around the web arena, with a large number of retailers claiming this to be their biggest-selling platform. As this is such a fast-growing area, there is a lot of competition and the calibre of candidates required for each role is very high. You are constantly looking at your work and thinking about the next addition to keep your brand’s site ahead of its competitors.

This requires enhanced creative skill, working closely with developers and keeping the site easy to navigate in order to maximise sales.

Salaries range from £18,000 for a first appointment to £60,000 for senior roles.

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