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I Love You Japan, says Paul Smith


Designer Sir Paul Smith staged his inaugural catwalk show in Japan last week, marking the stricken country’s first major fashion event since the earthquake and tsunami disaster in March.

Entitled I Love Japan, the show was a tribute to a country where Sir Paul has more than 200 stores and shows the brand’s increasing shift in focus to the east. Some 39 members of staff travelled to Tokyo from the company’s London HQ for the Tokyo fashion show event.


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