Menswear editor, Asos
Ian Wright CV
2008 Menswear editor, Asos
2007 Editorial assistant, Arena Homme Plus
2005 Freelance stylist assistant
2004 Design intern, Marc Jacobs
2004 BA Fashion Design, Leeds College of Art
What does your job involve?
I devise, create and edit menswear content on Asos.com, our blog The Rogue, our email communication and our social media channels. This mainly comprises research and writing, with elements of commissioning and styling.
What skills do you need?
Passion for menswear, a good turn of phrase, an understanding of the customer and their shopping motivations, a creative but commercial mind, resilience,flexibility and a good eye for a pocket square.
What do you like and dislike about your job?
The fast-paced nature of daily online publishing is great because it keeps things fresh. We have the opportunity to blog, update and tweet on the fly as things are happening, but this can be frustrating when time is tight, and we don’t always have the opportunity to explore and present ideas in an in-depth way. It’s the yin to a biannual fashion magazine’s yang.
How did you get to where you are today?
It’s quite a typical fashion route really. I did the whole ‘fashion design at uni’ thing in Leeds, including customising vintage clothing for the great and good of the city, before heading off to intern at Marc Jacobs for a bit. It was an incredible experience, but I discovered womenswear design wasn’t for me. On my return to London I assisted menswear stylists on a freelance basis including Jodie Barnes, fashion director of Fantastic Man, and then went to work at Arena Homme Plus as editorial assistant. I’ve been at Asos for three years now, during which time I’ve seen huge changes and growth. I’m considered one of the old timers. That said, I don’t plan on getting my carriage clock any time soon.
What is your proudest career achievement to date?
Improving the quality and scope of the menswear content at Asos across all platforms, talking to men in the way they want to be talked to and especially the launch of our blog The Rogue. Either that or getting a high five and hug from Marc Jacobs at one of his glamorous after-show parties on a pier on the Hudson River, having spent the season filing buttons and dyeing expensive lace trim badly.
What is your ambition?
In the short term I want to continue to push the menswear content forward to establish Asos as not only a destination for the world’s best menswear, but also for the sharpest, on-the-money editorial. In the longer term I see myself retiring to Cornwall to set up a little cafe. What happens in between is anyone’s guess. Oh, and I still want to find the perfect white shirt. Who knows, I might have to design it myself.
How do you intend to get there?
Old-fashioned hard work and working closely with the talented and passionate people at Asos.
What three words sum you up?
Obsessive, calm, headstrong.
What advice would you give to someone wanting to follow in your footsteps?
Try anything once. That way you get to see what you’re suited to before taking the plunge in any one career. Classic advice, but true. You should also be a realistic dreamer (we’ve all got to have something to aim for), flexible and in possession of a good sense of humour. Above all and whatever you go into you have to love it - if you’re doing it for any other reason, it probably won’t work out.