TV presenter Davina McCall has teamed up with Next to create a range of clothing to exercise in.
Davina For Next, which will launch for spring 12, comprises work-out and post-work out clothing as well as a line of footwear which features dual density mid-sole technology to reduce stress on joints. The footwear includes animal print and bright ballerina flats and feminine trainers.
McCall said: “My approach was to concentrate on what I wouldwear, thinking very carefully about the details that matter to me, like a place for an MP3 player, or reflective strips on the bottoms – essential when you’re jogging in the early morning or at dusk. And I’ve ensured the workout tops are extremely solid and secure so your boobs won’t be bobbing around while you’re working out.”