Department store group Debenhams has launched its first Christmas TV advertising campaign for six years.
The advert, which was aired for the first time last night (November 7) on ITV1, Channel 4 and Channel 5, is the retailer’s first since 2006 and features Designers at Debenhams including Jenny Packham, Julien Macdonald and Henry Holland.
The campaign is entitled Christmas Made Fabulous and follows a woman’s journey home for Christmas.
A spokesman for Debenhams said: “It’s about showing customers the quality items we have on offer and communicating our unique Designers at Debenhams concept while creating that all important festive feeling.
“Women’s, men’s and kid’s clothing all have their place in the campaign.”
Filmed entirely in Britain, the advert focuses on showcasing product in a series of real life moments.
The hero piece in the advert is a red Jonathan Saunders/Edition coat £150, worn by the lead actress throughout her journey home.
This is the first time Saunders’ collection has made an appearance on paid for TV.
The advert was filmed on locations in London and Buckinghamshire and developed by agency JWT London. The ad will run between November 7 and December 15.