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IMAGE GALLERY: Gilly Hicks opens with a splash at Bluewater

American lifestyle brand Gilly Hicks - the cheeky cousin to parent company Abercrombie & Fitch - opened its doors in Bluewater on Saturday May 12.

It’s the latest store to open across London this month, following Westfield Stratford and the retailer’s UK Regent Street flagship.

An open-top bus carrying male models dressed as lifeguards travelled across London for each store opening, and arrived at Bluewater on Saturday.

As well as its renowned underwear range, Gilly Hicks also sells leisure wear, casual clothing and a range of fragrance and body products for young girls.

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