Menswear chain H.E. by Mango has, for the second season, signed footballer Gerard Piqué as the face of its brand for autumn 11.
Up until now the menswear retailer has only used models for campaign but is now increasing adopting a similar strategy to the womenswear chain Mango, which uses famous faces in its advertising campaigns. Piqué was also the face of the brand for spring 11.
H.E. by Mango was created in 2008 and now has 112 stores worldwide.