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IMAGE GALLERY: H&M's Exclusive Glamour Conscious collection

H&M is set to launch its Exclusive Glamour Conscious Collection on April 12 at around 100 stores worldwide.

Prices of the red carpet inspired range of dresses start at £59.99 and are made from sustainable materials such as organic cotton, hemp and recycled polyester.

The collection has already been debuted on the red carpet with American actress Amanda Seyfried wearing the blue tuxedo blazer and shorts at a London premiere, Oscar nominee Viola Davis seen in the hot-pink sleeveless top and skirt and Kristin Davis wearing the apple green embroidered dress to a Vanity Fair event.

H&M is also thought to be launching a premium brand that will sit above its higher end offering Cos.

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