Young fashion brand Juicy Couture has opened the doors of its relocated flagship store on London’s Regent Street, in time for the start of London’s Olympic Games.
The interior of the 2,375 sq ftt store has been influenced by the Regent style, with many design aspects of the flagship unique to London, including a tracksuit wall, a lighter colour palette and vintage-inspired wallpaper. It will showcase the entire Juicy Couture lifestyle, with categories including women’s, girls, baby apparel, accessories, fragrance and jewelry.
Most of the interior fittings have been manufactured in the UK, with the exception of the brand’s signature palm tree mouldings, which were created in LA. The Regent Street location, with its original 1920s storefront, has also influenced design ideas for US Juicy Couture stores, which are set to be “re-coutured” over the coming months.
Fittingly, the window display for the new store celebrates the Olympics, with mannequins posed as synchronised swimmers, in Juicy Couture gold t-shirts over bikini bottoms.
LeAnn Nealz, President and Chief Creative Officer of Juicy Couture said: “We are thrilled with the timing of this opening, as it coincides with an event that creates global unity. We are very proud to be able to offer our collection to girls all around the world, from Regent Street to Beijing and beyond.”